MOB HOTEL.
ILLUSTRATION / BRANDING / ANIMATION / CAMPAIGN / PRINT / SIGNAGE / WEBSITE / HOSPITALITY / PLAYING CARDS / MERCHANDISE
MOB's mission is to create an affordable, fun and stimulating experience. The hotel acts as a local community center that brings people, generations, and ideas together.
I was responsible for creating a brand identity that translated tactile human experiences around the hotel. This involved illustration of the nesting dolls, digital campaigns and playful touches where appropriate.
