SAILGP.
BRAND IDENTITY / TYPOGRAPHY / NAMING /
DIGITAL / BRAND LANGUAGE / PATTERN DESIGN
AGENCY: GBH LONDON
Repositioning and Rebranding a global sailing event to not just appeal to the red-trouser wearing elite. SailGP features bold, cutting-edge technology and awe-inspiring athleticism. Taking place in some of the world’s most iconic city waterfronts, athletes from rival nations race head-to-head on newly developed F50 wingsailed catamarans, which fly above the water on wave-piercing hydrofoils at speeds of over 50 knots (60 mph).
I worked across complete branding toolkits for SailGP, youth scheme 'SailGP Inspire' and a global campaign to launch Season 2 of the event. Other responsibilities involved client presenting, managing third party suppliers, and creating typographic artwork that worked across the different national teams.
DESIGN@EDDIEFOWLER.COM
+44 (0)7804161896